I was at a wedding and seven years old. Back then, at a lot of the weddings we used to go to, the food would be pre-served on a plate. I could never get enough of those calorie-ridden platters. Waylaying different waiters, (so I would not be recognised), I聮d polish 3-4 plates without blinking an eye.
============================= Mum wasn聮t impressed Wholesale Reuben Foster Jersey , and told me to stop and desist. =============================
聯Why??I聮d ask. Her stock reply was always, 聯It聮s bad manners to do that.?This Dustbin Hoffman act obviously got her goat, but it left me unfazed. It must have bugged her more than I expected though, because in a short while Dad was peering down at my food-stuffed face.
My question remained unchanged. 聯WHY??br > 聯If you invite a hundred people to a wedding, how many would you cater for??he asked. 聯A hundred Wholesale Jaquiski Tartt Jersey ,?I answered, proud of my analytical genius. 聯If you ate four plates,?he continued, 聯how many would remain??He prompted quickly, 聯Ninety-six right??I nodded vigorously. 聯That means some people don聮t eat. If you聮re so hungry Wholesale Arik Armstead Jersey , we can go out after the wedding and get something to eat, but don聮t deprive others.?br > ============================= Dad Made Sense. Do You? =============================
Dad understood psychology. He had to sell my brain an idea that my rumbling stomach didn聮t want to understand. And he did it by answering the question, 'WHY?' How many of us ignore this powerful trigger in our marketing because it seems too obvious, almost too simple?
============================= Why 'Why?' Puts Elvis?Shaking and Moving to Shame =============================
Let聮s examine the six honest men. What, How Wholesale DeForest Buckner Jersey , When, Where, Who and Why. Which one of these is the most powerful psychological movers of them all? This would be better answered with an example.
Let聮s assume you needed to go to the supermarket. All the other triggers (how, when, where Wholesale Ahkello Witherspoon Jersey , who and what) would make absolutely no difference if you didn聮t know 聭WHY?you were headed there. Everything else would be totally irrelevant. Once you know WHY you聮re doing something, everything else is just a matter of logistics.
============================= Why Does 90% of Advertising and Marketing Communication Go Down the Drain? =============================
Simple. Look for the WHY in advertising and scarcity pops up instantly. All the fancy layouts and the smart headlines can聮t quite compensate for the niggling question that goes unanswered. All your customers want to know is, Why should I choose you? Why should I take this decision? Why should I spend this money? Why should I look at your website? Why should I read your brochure??Why should I listen to your speech? 聭Why? Why? Why??br > Dump the cotton woolly fluff. Get your customer聮s brain to go scrambling like an over-enthusiastic pup after a Frisbee. Once you have enough WHY factor built into what you聮re selling, everything else is just clip, clop Wholesale Solomon Thomas Jersey , fall in place stuff.
============================= Be an Accountant, Do an Audit =============================
Look at your communication. Like reeeeeeeaaaaally look at it! What about your website? Does it answer the question WHY straight up? And does it do it on the first page? How about your brochure? Does its headline make it a cinch for dustbin land? What about your speech? Do you have enough beds to compensate for your lack of WHY?
I could go on, but I suspect you get the message.
Be merciless. If the WHYs don聮t stack up, dump the communication. Or chop and change it till it does.
============================= Finding the Right Level of Why Power =============================
If you noticed, Mum actually answered my WHY question. She just didn聮t answer it to my satisfaction like Dad did. Herein lies a subtle Wholesale Richard Sherman Jersey , yet formidable difference.
It聮s not enough to simply have the WHY question answered. It聮s got to be the most 聭Rambo in your face?answer, or it will bounce higher than a defaulting cheque. Let your WHYs loose on each other, and let only the one with the most testosterone come out shining.
============================= Aristotle -- Man, Was he Smart or What? =============================
All communication must lead to change.
That聮s what the old wise man said over 2300 years ago. Not some or most communication.
Thema drucken
02.01.2020 05:10
Antworten
