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Stellar B2B Web site Performance. No Guessing Required. Marketing Articles | November 15 Wholesale Air Max 90 China , 2008
For reasons that are difficult to fathom, business-to-business website developers are frequently guilty of overlooking ? or ignoring - two of the easiest ? and most important ? ways of ensuring a webs...

For reasons that are difficult to fathom, business-to-business website developers are frequently guilty of overlooking ? or ignoring - two of the easiest ? and most important ? ways of ensuring a website performs at peak levels. These are testing and measuring.

Many marketers and designers, especially those schooled in the art of creativity Wholesale Air Max 90 2019 , find testing and measuring boring. But these are several very good reasons to get excited about it:
Testing and measuring provides fast, solid feedback on what your customers and prospects like and don?t like.
You can use the numbers to keep achieving better results.
You can avoid a heck of a lot of costly mistakes.
You have tangible proof of what marketing is doing ? or not doing ? for your sales efforts.
Let?s look at measuring first.

What should you measure?

With the arrival of easy-to-use and easy-to-understand web analytics applications,one of the biggest problems - once you realize you need to measure - is avoiding data overload.

There are a few fundamental all website owners should track. Beyond that it?s up to you to determine what data is really useful. Here?s a good rule of thumb: don?t track anything you?re not going to act on.

Basic critical data includes:
Unique visitors ? the number of unique visitors who visit your website monthly.
How many are new visitors and how many are returning visitors.
Bounce rate ? the percentage of visitors who quickly leave your site from the entry page without going anywhere else. Be sure to consider where the traffic is coming from when looking at bounce rate. For example, pay-per-click traffic will have a higher acceptable bounce rate than direct traffic.
Actions taken ? how many people did something (downloaded a whitepaper Wholesale Air Max 90 2018 , watched a video, requested a sales call, etc.) and what did they do. This is especially important for lead generation sites.
Number of purchases ? an obvious important metric for ecommerce sites.
What should you test?

The simple answer is: test everything you can.

No matter how carefully you follow best practices, persuasion fundamentals and gut instinct from knowledge of your market Wholesale Air Max 90 Black Friday , one thing is certain: you will not always get it right. One of the most interesting challenges of marketing is the fact that people do not always react the way you think they will. And one of the coolest parts of website marketing is that you can constantly test and improve to get the best results.

Here are just a few elements that are worthy of testing:
Headlines
Images
Colors
Buttons
Calls to action
Forms
Page layout
As? mentioned earlier in this article, you could test literally anything; but keep in mind why you are testing. You want to improve the performance of your website, so test to learn which versions or combinations cause more people to stick to your site and take the actions you want them to take.

? 2008 Tatum Marketing Inc.


If you don't want to buy products, warehouse and then pack and ship them Wholesale Air Max 90 Cheap , there's a good alternative. It's called drop-ship selling. It doesn't require you to purchase anything, warehouse any products or spend hours packing and shipping goods.


Here's how it works: You find a wholesaler (or wholesalers) who will drop ship their products. You select some products, and put them on eBay. When they sell, you place an order for the items with the appropriate wholesaler Wholesale Air Max 90 Shoes , pay for them with a credit card, and the wholesaler packs and ships them for you. Your profit is the difference between what the items sell for and what you have to pay the wholesaler.


Here are five tips that can help you succeed as a drop-ship seller:


1. Get a sales tax license from your state. You will need this to prove to legitimate wholesalers that you are a real business and not just somebody trying to buy products cheap for your own use. In most states, you get the license from your state's department of revenue.


2. Find legitimate wholesalers. There are a lot of companies on the Web who claim they sell at wholesale prices and will drop ship their products. Unfortunately, many of these ?wholesale prices? are just a bit below the normal retail price ? which makes it hard for you to sell them and make any money. The company I trust most is Worldwide Brands ( ). This company sells access to a great directory of drop shippers. I think the cost is about $65 which is very reasonable given the quality of its information


3. Find a market niche with RWA (Ready Wholesale Mens Air Max 90 , Willing and Able) buyers. Many people start their business by trying to sell consumer electronics, household appliances or computer-related products. In one word, fogetdaboutit. This category is just too crowded and too competitive. Instead, look for a narrower market niche of people who are anxious to buy products designed specifically for them. For example Wholesale Womens Air Max 90 , knitting is big right now which means the niche may be pretty competitive. But there might be a niche within this niche ? for example, a unique kind of knitting material that appeals to a special kind of serious knitter.


4. Find a wholesaler or wholesalers whose products fit your niche. Then, make sure their prices are truly wholesale so you can 'mark them up? and make a profit. Unfortunately, in some cases Wholesale Air Max 90 , the narrower the niche, the more difficult it may be to find a legitimate wholesaler. Before you buy any directory of drop shippers, try to "sample it" so you will know it include. Wholesale Air Max